Lancome is a major international brand. It addresses all women all over the world, no matter what their age, race or culture. But it is an incarnated brand. There is something else behind the ad visuals. These are real portraits of women. They express a very sensitive vision of women and beauty. ...
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Lancome is a major international brand. It addresses all women all over the world, no matter what their age, race or culture. But it is an incarnated brand. There is something else behind the ad visuals. These are real portraits of women. They express a very sensitive vision of women and beauty. For Lancome, I will incarnate the image of the brand for the makeup, skincare, body care products and the new fragrance. It is very xciting!
The company began in 1935, when its founder, Armand Petitjean was exploring the ruins of a castle, Le Château de Lancosme, while vacationing in the French countryside. Petitjean's inspiration for the company's symbol, a golden rose, were the many wild roses growing around the castle.
Lancôme launched its first five fragrances in 1935 at the World's Fair in Brussels. The fragrances were Tendre Nuit, Bocages, Conquete, Kypre and Tropiques. Lancome grew their business into makeup and skincare products. One noteworthy product was Nutrix, an ointment developed after World War 2 to help heal burns and wounds.
Lancôme was introduced in the United States in the 1950s. In 1964 Lancome was acquired by Cosmair, which would change it's name to L'Oreal in 1997.
In 1978, at the age of eighteen, Carol Alt became the youngest model to be the face of Lancome. Nancy Duteil also modelled for Lancome during this period.
Beginning in 1982, Isabella Rossellini was Lancôme's exclusive international spokesmodel for 14 years. Uma Thurman, Mena Suvari, Ines Sastre, Drew Barrymore and Marie Gillain have also been spokesmodels for Lancôme. In 2005 Lancome unveiled Daria Werbowy as one of their new spokesmodels.
In early 2007, Clive Owen became the first spokesman for Lancôme's Mens skincare range and new fragrance Hypnose Homme.
On the 11th June 2007, Kate Winslet was unveiled as the newest spokesmodel for Lancome. Her first assignment will be the relaunch of the classic Lancôme fragrance Tresor in late 2007.
Lancome is a major international brand. It addresses all women all over the world, no matter what their age, race or culture.
But it is an incarnated brand. There is something else behind the ad visuals. These are real portraits of women. They express a very sensitive vision of women and beauty.
It is very exciting!
Lancome is a major international brand. It addresses all women all over the world, no matter what their age, race or culture. But it is an incarnated brand. There is something else behind the ad visuals. These are real portraits of women. They express a very sensitive vision of women and beauty. For Lancome, I will incarnate the image of the brand for the makeup, skincare, body care products and the new fragrance. It is very xciting!
Lancome has been making women beautiful for over 60 years.
The year it all began was 1935. While vacationing in the French countryside, Armand Petitjean happened upon a charming castle ruin- Le Chateau de Lancome. He was inspired by the delicate, fragrant roses, which grew among the weathered stones. The rose encapsulated the feminine beauty of a woman. M. Petitjean chose the rose as the symbol of his new company, Lancome. A perfumery, which would bring the same beauty into the lives of all women.
He orchestrated Lancome's first appearance with great skill. In 1935, he launched five new fragrances simultaneously, presenting them to the world at the June opening of the Universal Exhibition in Brussels.
Lancome was the center of attraction.
Aubade comes from the French, from aube, dawn + the noun suffix -ade: aube ultimately derives from Latin albus, white, pale, as in "alba lux," the "pale light" of dawn.